Campaign Project

In the spring on 2021 I was part of a group who was paired with Emporia State University to collaborate on a social media campaign. I was able to showcase my learning about strategic communication for social media, enhance my communication and social media skills, and develop outputs. We chose to focus our campaign on the top three social media sites that were identified: Twitter, Instagram, and Facebook. I was primarily in charge of all things Instagram.

Our team consulted with ESU's social media manager to collaborate on a campaign. ESU’s Changemaker campaign which ran from April 19-23 (National Volunteer Week). The Changemaker campaign highlighted volunteers and volunteer opportunities related to ESU.

We created a strategic plan, content examples, and an evaluation report.